Research

As educational and cultural institutions share lessons and resources from their time adapting to a world gone digital they have begun to study business practices in the commercial sector and how to apply relevant lessons from such practices to their work. Interest has grown among members of the cultural heritage community in investigating new sponsorship, advertising, and branding models and studying how to apply those models in support of their efforts mounting and maintaining digital content online.

The U.K. agency JISC commissioned Intelligent Television to conduct a series of conversations, write case studies, and organize workshops with institutions active in the field of sponsored and branded content and with their current and potential sponsors. Conducted for JISC’s Strategic Content Alliance, a U.K. initiative bringing together institutions active in health, cultural heritage, education, research, and public service broadcasting, this work explores if and how it might be possible to create sponsorship offerings that can help sustain cultural and educational institutions that are now putting their valuable assets online. See: http://www.jisc.ac.uk/publications/programmerelated/2009/scaintelligenttvsponsorship.aspx

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